Shikshana Prasaraka Mandali's
Prin. L. N. Welingkar Institute of Management Development & Research, Mumbai
(Approved by AICTE, Permanently Affiliated to University of Mumbai & Autonomous status granted by UGC)
Associate Professor
8 years of industry experience in India and abroad in Sales & Marketing, Branding, Training, CRM, Customer Acquisition & Management, Business Development, and Client Servicing.
Services, Promotion Mix, IMC, Branding, Sustainability
Marketing Management, Integrated Marketing Communications, Services Marketing, Sustainable Marketing, Marketing Strategy
Tourism Marketing, Retail & Distribution Management, Design Thinking, Organization Structures, Systems and Processes, Product and Brand Management, Principles of Management, etc.
IMC, Sustainability, AI, Education
Sustainability, Technology
Conducted and delivered training under Management Development Programmes (MDP) for Perennial Technologies Pvt. Ltd. as part of the Executive Leadership Development Programme at Perennial House, including the Professional Sales Leadership module. The engagement involved a one-year training programme for employees across different functions.
Decoding Viewer Emotions in Visual Media: Neuromarketing Perspectives on Digital Art and Online Visual Advertising, ShodhKosh: Journal of Visual and Performing Arts, 6(4s), 571–581, December 2025 (Scopus Indexed)
Brand Equity in the Luxury Market: A Study of Consumer Perceptions and Premium Pricing, Academy of Marketing Studies Journal, Volume 29, Issue 4, April 2025 (ABDC – B Category Indexed)
Impact of E-CRM on Loyalty in Online Retailing, Academy of Marketing Studies Journal, Volume 29, Issue 3, March 2025 (ABDC – B Category Indexed)
Empirical Insights into Factors Shaping the Adoption of Home and Mobile Nursing Care in Indian Healthcare Landscape, Academy of Marketing Studies Journal, 28(6), December 2024 (ABDC – B Category Indexed)
Gold as a Safe Haven: Analyzing the Investment Patterns of Indian Women, Journal of Informatics Education and Research, Volume 4, Issue 3, August 2024 (ABDC – C Category Indexed)
The Role of Smart Home Technologies in Promoting Sustainable Lifestyles: Marketing Innovations for Eco-friendly Consumer Behavior, IEEE Conference (CE2CT), Bhimtal, India, 2025 (Scopus Indexed)
Time Series Analysis of Education and Training Expenditure and Gendered Roles in Entrepreneurship: Insights from LSTM-RNN, PIBM International Conference, ISDSI-G
Unveiling the Drivers of Employee Engagement in Indian Organizations, 5th International Conference on Sustainability Leadership & Technology, July 2024
Pricing Strategy of Electric Vehicle Charging Stations – Awarded Best Paper, International Conference "Embracing the Digital Horizon", March 2024
Role of AI in Ease of Shopping Experience in Emerging Markets, IBTC Conference 2023
Integrated Marketing Communications, Sans International Scientific Publications, December 2023.
Ethical Challenges and Bias in AI Marketing: Addressing Bias, Fairness, and Inclusivity in AI-Generated Campaigns, IGI Global, June 2025.
Exploring Internet Trends: Usage Patterns among Indian Millennials, Taylor & Francis CRC Press, January 2025 (Scopus Indexed).
Upskilling in Fashion Retail, Wiley Publication (Scopus Indexed).
Understanding the Contribution of Artificial Intelligence, CRC Press, January 2024 (Scopus Indexed).
A Study of Conscious Consumerism of Sustainable Products Among University Students, Emerald Insights, February 2023 (Scopus Indexed).
Effectiveness of Social Media Digital E-Commerce in Business Management Development, December 2025.
AI-Based Virtual Reality Online Education System (Design Registered), September 2024.
Evaluating the Effectiveness of Consumer Education and Awareness in Marketing, August 2024.
Digital Kiosk Displays in Retail for Personalized Shopping Assistance (Design Registered), April 2024.
Impact of Outsource Decision on Material Availability, November 2023.
Pricing Strategy of Electric Vehicle Charging Station Behavior – Awarded Best Paper at the International Conference "Embracing the Digital Horizon: Pioneering Commerce and Management Strategies for a Transformative Future" (March 2024).
Best Manager of the Year Award, National Institute of Event Management (2 March 2023).
Stood First during the Training Period at Alkem Pharmaceuticals Ltd. & VHB Pharmaceuticals Pvt. Ltd.
Second Prize in the Detailing Contest and Objection Handling Competition at Alkem Pharmaceuticals Ltd.